PXM: Efficient enrichment and personalization of your data

Good product data is more than just product data.

Achieve your marketing goals by seamlessly enriching and personalizing your product data more effectively target your audience and increase conversion rates.

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Ein Screenshot von advastamedia, der das Thema Datenanreicherung und -personalisierung veranschaulicht.

Do you know what information belongs to your products?

Does your system lack consistent communication?

The product manager in ERP, the customer target group in CRM, the product data record in Excel: without uniform communication options, important information remains fragmented. This makes marketing unnecessarily slow and expensive.

Do you need to merge data outside the system?

Do you want to use data from 4 different systems for a marketing campaign? Manually merging information leads to inefficient workflows and increases the potential errors.

Is your product and marketing information never complete and up to date?

Intensive coordination with different contact people can be time-consuming and confusing. It often happens that information is only held by individual people in the company and is not reliably documented.

Diagramm mit vier Produktbildern, die mit roten Pfeilen und X-Markierungen zu einer Tabelle mit Preis, Gewicht, Länge, Breite und Höhe verbunden sind.

Targeted personalization in one system

advastamedia offers ideal enrichment and personalization of your data. With our platform you can design individual structures, control features precisely via attribute classes and manage data centrally. And by “data” we don’t just mean products and media, but also relationships, configurations and other information you need in your multichannel business.

Before you enrich, your basic data should be accurate. More about data validation.

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How your data becomes more than just data.

Data types and labeling of attributes

Flexible characteristic control: Why data types at advastamedia are more than just text and numbers. We offer flexible characteristic control that goes far beyond simple text, number or value lists. This allows you to selectively and precisely enrich your data and optimize it for a wide range of applications.

Personalization and data maintenance – from a single source

Integrated personalization and data management: How advastamedia delivers everything from a single source. Our platform allows you to centrally manage all of your product and marketing data, including all relevant meta information, to ensure a consistent and efficient workflow.

Personalized data unleashes its potential in Multi-channel publishing.

Lots of data, many purposes – but an excellent overview

Create individual extensions and structure additional information. Cluster your attributes, for example by target group or use case. And ensure optimal collaboration with a flexible authorization concept.

International markets require more than translation. Find out more about Translation process.