Advastamedia becomes central platform for product data at Elsner — Go-Live successfully completed

Best practice at a glance

• Single Source of Truth: advastamedia bundles all product-relevant information for marketing, sales and product management.
• Continuous data chain: A productive interface between ERP and PIM ensures up-to-date master data — without double maintenance.
• Smart exports: Two production-ready exports were implemented: an Excel-based price list and technical data for the documentation system.
• Secure go-live: Stable production with an active hypercare phase — the departments are already working independently and efficiently.

From initial situation to implementation

Even in the initial phase, it became apparent how strongly advastamedia standardizes a previous, fragmented data world. Marketing, sales and product management now access a common, reliable source. The continuous data chain between ERP and PIM ensures that master data is kept up to date without double maintenance or manual correction loops. At the same time, two production-ready exports — an Excel-based price list and technical data for the documentation system — are available, which significantly speed up publications.

Before the start of the project, product information was distributed across various systems and files. This led to increased maintenance costs, different data levels and a long time-to-market for price lists or technical documents. The aim was therefore to standardize processes, visibly increase quality and streamline the provision of product-relevant information.

During implementation, advastamedia was initially installed, configured and expanded to include a structured, practical data model. Based on this, a robust interface to the ERP was created, which automatically imports master data, systematically checks and transparently logs it. Clear validation rules, role and rights concepts and defined guidelines have also been developed for subsequent operation, which ensure consistent and reliable data storage.

Faster time-to-market with reliability and scalability

The results already show significant efficiency gains: Processes from data entry to publication have become noticeably leaner, responsibilities have been clearly defined and manual activities have been reduced to a minimum. Versioned data sets and traceable protocols create transparency and security — both internally and vis-à-vis external partners. At the same time, the setup is structured in such a way that it can easily be expanded to include additional channels, formats or languages in the future.

The project was consistently considered end-to-end

From the ERP master data base to clear quality rules to automated export into price lists and technical documents: The solution remains close to standards, but is also flexible enough to accommodate new requirements. Documented processes, monitoring and defined KPIs ensure sustainable operation and make the solution a reliable component of digital product communication.

Roadmap to fully automated product data sheets and digital product passport

The outlook also shows how profoundly the transformation will continue. The plan includes the fully automated creation of product data sheets and declarations of conformity — rule-based, versioned and with audit-proof filing. In parallel, DPP readiness is being developed: initial structures and attributes for the digital product passport, including validation rules and defined derivations for partner platforms. Step by step, advastamedia is becoming a central content hub for all product information.

Conclusion: The project impressively demonstrates how a clearly defined data model, a stable ERP connection and reusable, standardized exports generate measurable efficiency gains in a short period of time — and at the same time lay the foundation for sustainable growth and regulatory sustainability.