Case Study

New digital basis: Kittelberger creates websites and PIM system for Bluhm Weber Group

The Bluhm Weber Group is entering a new digital era: With a comprehensive relaunch of its international websites and the introduction of a powerful product information management system (Advastamedia PIM), product information and content are now centrally maintained, consistently displayed and presented in a user-friendly manner.

From conception to design and technology to operation in our own data center, almost all disciplines were involved at Kittelberger.

The focus was on the idea of putting Bluhm Weber Group's product communication on a new, scalable basis:

An online style guide in Figma translates the new corporate design into digital.
Eight country websites in nine language versions run on a multi-domain CMS instance (Silverstripe CMS) — including smart inheritance logics that can be used to transfer content from Germany to Austria or Switzerland, for example.
Around 50 flexible content modules ensure that the content can be prepared in a varied and tailored way.
Algolia uses a modern search that combines content from CMS and product data.
Forms, newsletter connection, event management, references, glossary, white paper downloads and much more make the website a real communication platform.

Special attention was also paid to product data

In AdvastaMedia PIM, simple and complex product types were modeled, variants and component structures were mapped, technical data and properties were maintained using inheritance logics, and country-specific product ranges were taken into account. Website visitors benefit from filter functions in the product lists, detailed product pages with technical data, presentation of components, images, videos and 3D models. Direct contact with sales teams is possible via a “Request a quote” form.

With the new website, we can present our products and solutions in a modern, interactive and internationally consistent manner. At the same time, we create the basis for using our content in other channels — for example for dynamically generated data sheets or for use in sales materials. For us, this is a big step towards truly media-neutral product communication.

Stephan Textor, Head of Marketing Bluhm Systems GmbH

The results are internationally achievable

The outlook also shows how profoundly the transformation will continue. The plan includes the fully automated creation of product data sheets and declarations of conformity — rule-based, versioned and with audit-proof filing. In parallel, DPP readiness is being developed: initial structures and attributes for the digital product passport, including validation rules and defined derivations for partner platforms. Step by step, advastamedia is becoming a central content hub for all product information.

And the project continues: In the next step, we develop a dynamic PDF generation for technical data sheets, directly from the PIM. We are very pleased about the successful go-live and to be able to actively shape the digital future of the Bluhm Weber Group.

New digital basis: Kittelberger creates websites and PIM system for Bluhm Weber Group

From conception to design and technology to operation in our own data center, almost all disciplines were involved at Kittelberger.

Special attention was also paid to product data

The results are internationally achievable

Learn more about PIM

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Create a product catalog: How PIM automates print and PDF